Finally a sale introduced for all the singles among us. Celebrate being single and treat yourself like the king or queen that during the 11.11 sale. The 11.11 sale dates back to 1993, where four single men decided to celebrate being single. The number 1 stands for 1 single man of the group of four, so you get four one’s and that's how the sale came about. Celebrate 11.11 with your friends and treat them and yourself to gorgeous flowers that are sure to brighten everyone's day. Today only, get 11% off designer flowers and gifts!