Up Close & Personal with Azza Arif

In celebration of International Friendship Day, BloomThis has collaborated with Marie Claire Malaysia to design endearing flower bouquets for you and your BFFs.

These flower arrangements are specially designed by inspiring ladies in Malaysia, including the Editor and writers of Marie Claire Malaysia, our very own co-founder and also 6 talented Malaysian figures.

These creations offer insight as to what these women treasure most. Read on to get to know more about Azza Arif and what inspires her to be a better woman every day.

Azza Arif

As the editor of one of the most established Fashion & Lifestyle magazines in the country and worldwide, you’d expect Azza to give you Miranda Priestly (from The Devil Wears Prada) vibes when she sashays into the room. While she remains professional, Azza radiates confidence, like her favourite blooms of daisies. “I feel like daisies are the dreamiest flowers. Being a dreamer, I see myself in daisies,” she added.

About as resolute and steadfast as most Leos are, Azza is a dreamer who loves thinking out of the box. She demonstrates this as she curates her whimsical flower arrangements, Azza and The Azza Box in shades of pink and yellow, made with the likes of lilies, gerbera daisies, carnations and alstroemerias.

As a woman empowered by her career, one of her most treasured memories would be working on her first Hollywood cover story with model and actress Liv Tyler (she played the role of Arwen in Lord of The Rings!). You go, girl!


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